Emaar Square Mall Istanbul: Stores, Brands, Entertainment & Shopping Guide
Emaar Square Mall is one of the most distinctive modern shopping destinations on the Asian Side of Istanbul. Located in Üsküdar, Emaar combines shopping, dining, entertainment and architecture in a way that makes it different from a conventional enclosed shopping mall.
Opened on April 28, 2017, Emaar Square Mall has become part of Istanbul’s social and commercial life, combining indoor and outdoor shopping areas with restaurants, entertainment venues and public spaces. It is part of the much larger Emaar Square mixed-use development, which also includes residences, offices, a hotel and Emaar SkyView.
For tourists, the biggest advantage is that a visit to Emaar does not have to be limited to shopping. You can browse international and Turkish brands, have lunch or dinner at one of its restaurants, visit the Emaar Aquarium and Underwater Zoo, experience Emaar SkyView, watch a movie or plan a family entertainment day in the same complex.
Quick Facts About Emaar Square Mall
| Feature | Information |
|---|---|
| Name | Emaar Square Mall |
| Location | Üsküdar, Asian Side of Istanbul |
| Address | Ünalan, Libadiye Caddesi No:82, Üsküdar |
| Opened | April 28, 2017 |
| Opening hours | 10:00–22:00 daily |
| Shopping | International and Turkish brands |
| Luxury | Gucci, Louis Vuitton, Hermès, Cartier, Burberry and others |
| Entertainment | Aquarium, SkyView, cinema, bowling, children’s entertainment |
| Restaurants | Food Hall, Terrace Restaurants and Turkish Bazaar |
| Metro access | M4 + bus/minibus connection |
| Best for | Luxury shopping, families, dining and entertainment |
The mall’s official site currently lists daily opening hours from 10:00 to 22:00, although individual stores, restaurants and entertainment venues may have their own schedules.
Why Is Emaar Square Mall Different?
The first thing that separates Emaar Square Mall from many shopping malls in Istanbul is the way it combines an enclosed shopping environment with open-air spaces.
Instead of feeling like one enormous enclosed corridor, Emaar incorporates outdoor areas and street-like spaces into the complex. The official mall description emphasizes this combination of indoor and outdoor stores, designed to provide the protection of a mall while retaining a more spacious, open atmosphere.
This is particularly noticeable when you move between the shopping areas, restaurants and entertainment spaces.
For a tourist, this creates a different experience from visiting a purely functional shopping centre.
Emaar is also part of one of the major mixed-use developments in Istanbul, so the mall is not an isolated retail building. The wider Emaar Square development includes residential, office, hotel and leisure components, reinforcing the idea of a modern urban destination rather than simply a place to shop.
Emaar Square Mall Architecture
Architecture is one of the reasons Emaar Square deserves its own article rather than being treated simply as another entry in a list of Istanbul shopping malls.
The design combines contemporary architecture with open public areas, terraces and different levels of retail space. The result is a mall that feels more like a modern urban complex than a traditional enclosed shopping centre.
This architectural approach is particularly useful for visitors who want to combine Istanbul shopping with photography, dining and sightseeing.
The open-air character also makes Emaar interesting for travelers who have already visited some of Istanbul’s large conventional malls and want a different environment.
Emaar Square Mall Stores and Brands
Emaar has a particularly strong combination of international luxury brands, Turkish fashion labels, sportswear, footwear, beauty, electronics and home products.
The current official directory includes brands such as Louis Vuitton, Gucci, Hermès, Cartier, Burberry, Golden Goose, Falconeri, Longchamp, Montblanc, Adolfo Dominguez, Gant, Lacoste, Calvin Klein, Tommy Hilfiger, Massimo Dutti, Zara, Mango, Nike, Adidas, Puma, The North Face, Under Armour, Skechers, Levi’s and Mavi.
The important point for tourists is that the brands are not concentrated in one single category. Emaar works across several different shopping purposes.
You can therefore use the same visit for luxury shopping, Turkish fashion, sportswear, home products and family shopping.
Emaar Square Mall Floor-by-Floor Shopping Guide
One of the most useful things to know before visiting Emaar is that the mall uses several underground retail levels as well as the Ground Floor, Terrace Floor and Service Floor.
The current official directory lists 249 shops and identifies the floor of each store. Because tenants can change, the following should be considered a practical guide to the current official directory rather than a permanent floor plan.
Ground Floor: Luxury Shopping and Premium Brands
The Ground Floor is the most important level if your purpose is luxury shopping in Istanbul.
Current brands listed on the Ground Floor include Louis Vuitton, Gucci, Hermès, Cartier, Burberry, Golden Goose, Montblanc, Falconeri, Carolina Herrera, Adolfo Dominguez, Gizia & Gizia Gate, Napapijri, Longchamp and Mlouye.
This is where Emaar has one of its clearest competitive advantages.
If you are looking for international luxury brands rather than outlet shopping or mass-market fashion, the Ground Floor should be your first stop.
The floor also includes several premium food and café concepts, including Saltbae, The Hunger, The Levant Tahinier and Vakko L’Atelier, according to the current dining directory.
-1 Floor: Major Fashion, Boyner and Everyday Shopping
The -1 Floor has a strong mix of fashion, department-store shopping, men’s and women’s brands and casual dining.
Current listings include Boyner, Brooks Brothers, Calvin Klein, Lacoste, Marks & Spencer, Mavi, Network, Karl Lagerfeld, Damat Tween, Beymen Club, DeFacto, Deriden, Machka, Vakko-related concepts and several Turkish fashion brands.
This is a particularly useful floor if you want to compare several brands during one shopping trip instead of visiting individual standalone stores around Istanbul.
There are also numerous food options on this level, including Big Baker, Burger King, Dürümle, HD İskender, Kahve Dünyası, Le Pain Quotidien, McDonald’s, Starbucks, Tavuk Dünyası and several Turkish restaurant concepts.
-2 Floor: Turkish Fashion, Sportswear and Lifestyle
The -2 Floor has another substantial concentration of fashion and lifestyle brands.
Current listings include Abdullah Kiğılı Exclusive, Adidas-related retail elsewhere in the mall, Asics, Gant, Intimissimi, Intimissimi Uomo, İpekyol, Mango, Massimo Dutti, Nautica, Oysho, Samsonite, Zara Home and several Turkish brands.
This floor is particularly useful if you are shopping for clothing, footwear, accessories and lifestyle products rather than focusing exclusively on luxury.
You will also find home and lifestyle stores such as JYSK, MR.DIY and other home-related brands on this level.
-3 Floor: Sports, Casual Fashion, Electronics and Home Shopping
The -3 Floor is one of the most varied shopping levels in Emaar.
Current listings include Nike, Puma, Adidas, Skechers, Converse, The North Face, Under Armour, SuperStep, Vans, Columbia, Levi’s, LC Waikiki, Pull&Bear, Bershka, Koton, MediaMarkt, Migros, Koçtaş and several Turkish home brands.
This makes -3 particularly useful for families or travelers who want to combine clothing, sportswear, electronics and practical shopping during one visit.
The floor also contains several home brands including Karaca, Korkmaz, Tefal, Bella Maison, English Home and Koçtaş.
For someone looking for Turkish household brands or practical souvenirs rather than luxury fashion, this level can be considerably more useful than the Ground Floor.
Emaar Square Mall for Luxury Shopping
Emaar is one of the stronger choices for luxury shopping in Istanbul, particularly because its luxury brands are concentrated on the Ground Floor.
Among the current luxury names are:
- Louis Vuitton
- Gucci
- Hermès
- Cartier
- Burberry
- Golden Goose
- Montblanc
- Longchamp
- Falconeri
These are listed in the current official mall directory.
This gives Emaar a very different profile from malls such as Venezia Outlet or Optimum Premium Outlet.
Emaar is not an outlet destination. Its strength is the combination of premium retail, luxury brands, restaurants and entertainment.
Turkish Brands at Emaar Square Mall
Emaar is also useful if your goal is to discover Turkish brands in Istanbul.
The current directory includes numerous Turkish fashion and lifestyle names, including İpekyol, Mavi, Network, Kiğılı, Damat Tween, Gizia, Machka, Koton, LC Waikiki, Altınyıldız Classics, Vakko-related concepts, Karaca, Korkmaz and English Home.
This makes Emaar more interesting for tourists than a mall dominated entirely by international chains.
If you want to combine Turkish fashion with international brands in the same shopping trip, Emaar is a strong option on the Asian Side.
Emaar Square Mall Restaurants and Cafés
Food is a major part of the Emaar experience.
The official dining directory currently divides the experience into several concepts, including the Food Hall, Terrace Restaurants and Turkish Bazaar, giving visitors options ranging from quick meals to more substantial dining.
Terrace Restaurants
The Terrace Floor is particularly interesting for visitors who want to turn shopping into a longer dining experience.
Current listings include:
- Big Chefs
- Happy Moon’s
- Huqqa
- The House Cafe
- Sushico
- Joe & The Juice
- Butcha Steakhouse
- Paps Italian
- Hayal Kahvesi
- Zula
The exact restaurant lineup can change, so visitors should check the official directory before planning around a specific venue.
Turkish Food
For travelers specifically interested in Turkish cuisine, the current directory includes options such as Günaydın Köfte & Döner, Kayseri Mutfağı, Lahmacun Mutfağı, Bodrum Mantı, Bursa Kebap Evi, Baydöner, Dürümle and Usta Dönerci.
That makes Emaar a practical choice when part of your group wants shopping while another part is more interested in eating.
Emaar Aquarium and Underwater Zoo
One of Emaar’s biggest advantages for tourists is that the mall has a major attraction that goes beyond shopping.
Emaar Aquarium and Underwater Zoo is one of the complex’s headline entertainment attractions. The official mall describes it as featuring more than 20,000 living creatures.
This is particularly valuable for families traveling with children.
Instead of spending the entire day moving between a shopping mall and a separate family attraction, visitors can combine both activities at Emaar.
Emaar SkyView
Another distinctive attraction is Emaar SkyView, which adds a viewpoint experience to the shopping trip.
The mall describes its SkyView attraction as having a 27-metre glass terrace and promotes it as the longest glass terrace in Europe.
For tourists, this changes the purpose of visiting Emaar.
You are not simply asking:
“Which mall should I visit for shopping?”
You can instead plan:
shopping + restaurants + aquarium + Istanbul viewpoint + entertainment.
That is one of Emaar’s strongest competitive advantages.
Entertainment at Emaar Square Mall
Emaar has a particularly strong entertainment offering.
Current official information lists attractions and facilities including:
- Emaar Aquarium and Underwater Zoo
- Emaar SkyView
- Paribu Cineverse
- Play Bowling
- Playland
- MiniZone
- MAC Athletics
- Museum of Illusions
- The Jump
- VR experiences
The mall describes its entertainment program as suitable for both children and adults.
Playland, for example, is located on -2 and includes arcade-style activities, games, children’s entertainment and different play areas.
This is why Emaar is particularly strong for families compared with malls whose primary purpose is simply retail.
Emaar Square Mall for Families
If you are traveling to Istanbul with children, Emaar should be considered more seriously than a conventional shopping mall.
The combination of:
shopping + aquarium + children’s entertainment + cinema + restaurants + SkyView
means that different members of a family can enjoy different activities without leaving the complex.
The mall also provides free baby strollers through its Guest Services desks, with strollers suitable for children up to four years old and 14 kg. Wheelchair service is also available through the -1 floor customer service desk.
How to Get to Emaar Square Mall
Emaar Square Mall is located in Üsküdar on Istanbul’s Asian Side, at Libadiye Caddesi.
The mall’s official address is:
Ünalan, Libadiye Caddesi No:82, Üsküdar, Istanbul.
By Metro
There is no metro station immediately outside the mall.
One practical route is to use the M4 Kadıköy–Sabiha Gökçen metro line, get off at Göztepe, and continue toward Emaar by bus/minibus or taxi.
The mall’s official transportation guide also describes connections from Göztepe and from the Uzunçayır Metrobus area.
From Metrobus
Get off at Uzunçayır and connect toward the M4/Asian-side transport network, continuing toward Göztepe and Libadiye.
Because the final part of the journey involves surface transportation, taxi can be more convenient for tourists carrying shopping bags.
By Taxi
Taxi is one of the easiest options if you are already sightseeing on the Asian Side.
Emaar also has a taxi stop in front of Entrance 1.
Emaar Square Mall Istanbul from Taksim
For travelers staying around Taksim, Emaar is not the closest shopping mall.
The practical advantage of choosing Emaar from Taksim is not proximity but what you get at the destination.
If your objective is simply to buy clothes quickly, a central European-side mall may make more sense.
But if you want to combine shopping with the Emaar Aquarium, SkyView, restaurants and family entertainment, the journey across to the Asian Side becomes more worthwhile.
This is an important distinction when planning an Istanbul Tour: Emaar is better treated as a destination rather than a quick shopping stop.
Emaar Square Mall Istanbul from Sultanahmet
From Sultanahmet, the same principle applies.
Emaar Square Mall Istanbul is on the Asian Side, so it is not the logical choice if you have only a short amount of free time between visits to Hagia Sophia, the Blue Mosque, Topkapi Palace and the Grand Bazaar.
But if you have planned a dedicated Asian Side day, Emaar can fit naturally into the itinerary.
A tourist could combine the Asian Side sightseeing program with Emaar shopping and dining rather than crossing the city only for a few stores.
Emaar Square Mall Istanbul vs Cevahir
Emaar Square Mall Istanbul and Istanbul Cevahir Shopping Mall serve different purposes.
Cevahir’s biggest advantage is its central European-side location and direct access from the Şişli/Mecidiyeköy metro area.
Emaar’s advantage is the broader destination experience: luxury brands, open-air spaces, restaurants, aquarium, SkyView and family entertainment.
So:
Choose Cevahir for central, practical shopping.
Choose Emaar for shopping plus entertainment and a destination experience.
Emaar Square Mall Istanbul vs Venezia Outlet
The difference is even clearer with Venezia.
Venezia is built around an Italian-inspired architectural concept and is particularly useful for outlet shopping.
Emaar Square Mall Istanbul is much stronger for luxury brands, premium shopping, entertainment and family activities.
If the main objective is discounted shopping, Venezia or an outlet-focused mall is more appropriate.
If the objective is shopping + dining + entertainment, Emaar has the stronger proposition.
Emaar Square Mall Istanbul vs Optimum Outlet
Optimum is one of the major outlet-oriented shopping destinations on the Asian Side.
Emaar is not an outlet mall.
Optimum is therefore more appropriate when the shopping objective is specifically outlet shopping and finding outlet-format stores.
Emaar Square Mall Istanbul is better suited to premium retail, international luxury brands, dining and entertainment.
This distinction is important because travelers searching for cheap shopping in Istanbul should not assume that every large mall is an outlet centre.
Is Emaar Square Mall Istanbul Worth Visiting?
For a tourist who only wants to buy a few clothes, probably not necessarily.
But for someone looking for a complete modern Istanbul experience, Emaar is considerably more interesting.
Its strongest advantages are:
- Luxury shopping
- International brands
- Turkish fashion brands
- Open-air and indoor shopping
- Emaar Aquarium
- Emaar SkyView
- Family entertainment
- Large restaurant selection
- Cinema and leisure facilities
- Asian Side location
Its biggest disadvantage for a typical tourist is its location.
Because it is on the Asian Side and not directly connected to a major metro station at the mall entrance, it takes more planning than centrally located malls such as Cevahir.
How Much Time Do You Need at Emaar Square Mall Istanbul?
For shopping only, allow approximately 2–3 hours.
If you want to combine shopping with lunch or dinner, around 3–4 hours is more realistic.
For families planning the aquarium, SkyView and entertainment activities as well, Emaar can easily become a half-day destination.
That is the right way to think about Emaar: not simply as a shopping centre, but as one of the larger entertainment and lifestyle destinations on Istanbul’s Asian Side.
Emaar Square Mall Istanbul and an Istanbul Tour
For travelers booking an Istanbul Tour or Istanbul Tour Packages, Emaar is best included when the itinerary already contains time on the Asian Side.
Rather than crossing the Bosphorus solely to visit a mall, you can combine it with other Asian-side experiences and use Emaar as the shopping, dining and entertainment part of the day.
For families, this can be particularly effective because children can enjoy the aquarium or entertainment facilities while adults shop or dine.
For luxury travelers, the concentration of premium brands on the Ground Floor makes Emaar a more relevant shopping stop.
Practical Tips for Visiting Emaar Square Mall Istanbul
Check the official store directory before leaving your hotel if you are visiting specifically for one brand. The mall’s tenant mix changes, and the official directory is the best current reference.
If you are visiting for luxury shopping, start on the Ground Floor.
If you are looking for sportswear, footwear and casual fashion, check the -3 Floor.
If you want Turkish fashion and mid-to-premium brands, the -1 and -2 Floors are particularly useful.
For restaurants, consider the Terrace Floor, especially if you want a longer meal rather than a quick food-court stop.
Families should plan extra time because Emaar’s entertainment options can easily turn a shopping trip into a much longer visit.
The mall also provides several visitor services, including free baby strollers, wheelchair service, luggage/bag assistance and paid valet parking.
Emaar Square Mall Istanbul: Final Verdict
Emaar Square Mall Istanbul is one of the best choices in Istanbul when you want more than shopping.
Its combination of luxury brands, Turkish fashion, restaurants, open-air spaces, aquarium, SkyView and family entertainment gives it a profile that is difficult to compare directly with traditional shopping malls.
Its location on the Asian Side means it requires more planning for tourists staying around Sultanahmet or Taksim. But if your Istanbul itinerary already includes the Asian Side, Emaar can become one of the most worthwhile stops of the day.
For luxury shopping in Istanbul, Emaar is particularly strong.
For families, its entertainment options are a major advantage.
For a simple and fast shopping trip, a more centrally located mall may be more convenient.
And for outlet shopping, Emaar should not be confused with malls such as Venezia or Optimum.
That combination of shopping, architecture, food and entertainment is what makes Emaar Square Mall Istanbul a genuine destination rather than simply another shopping centre.
Frequently Asked Questions About Emaar Square Mall Istanbul
Where is Emaar Square Mall in Istanbul?
Emaar Square Mall Istanbul is in Ünalan, Üsküdar, on the Asian Side of Istanbul, at Libadiye Caddesi No:82.
What time does Emaar Square Mall Istanbul open?
Emaar Square Mall Istanbul is currently open every day from 10:00 AM to 10:00 PM. Individual stores and entertainment venues may have different operating hours.
Does Emaar Square Mall Istanbul have luxury brands?
Yes. The current official directory includes Louis Vuitton, Gucci, Hermès, Cartier, Burberry, Golden Goose and Montblanc, among others.
Is Emaar Square Mall Istanbul good for families?
Yes. Emaar has an aquarium and underwater zoo, SkyView, Playland, bowling, cinema and other entertainment facilities designed for different age groups.
Is Emaar Square Mall Istanbul an outlet mall?
No. Emaar Square Mall Istanbul is a modern shopping and lifestyle centre with premium, international and Turkish brands. It should not be confused with Istanbul’s dedicated outlet malls.
How do I get to Emaar Square Mall Istanbul by metro?
A practical route is to use the M4 metro line to Göztepe and continue toward the mall by surface transportation. The mall also provides access information from the Uzunçayır Metrobus area.
How long should I spend at Emaar Square Mall Istanbul?
Allow about 2–3 hours for shopping, or half a day if you want to combine shopping with dining and entertainment.
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