Optimum Outlet Istanbul: Complete Guide to Brands, Floors, Shopping and Transport
If you are searching for Optimum Outlet Istanbul, you are looking at one of the most established outlet shopping destinations on the Asian side of the city. Unlike many outlet malls located far outside the main urban area, Istanbul Optimum Premium Outlet brings the outlet concept directly into the city, on the E-5 highway in Yenisahra, Ataşehir.
This location is one of the biggest advantages of Optimum Outlet Istanbul. You can combine a serious shopping trip with an Istanbul Tour without spending an entire day traveling to an outlet centre on the outskirts of the metropolitan area.
Optimum is particularly interesting for shoppers looking for international fashion brands, Turkish clothing brands, sportswear, shoes, home products and outlet collections. Its current store directory includes names such as Adidas, Polo Ralph Lauren, Tommy Hilfiger, Calvin Klein, Beymen Outlet, Boyner Outlet, Vakko, Mavi, Levi’s, Puma, Skechers, Timberland, Columbia and many others.
For visitors planning Istanbul shopping, however, the important question is not simply whether Optimum has many brands. The real question is: what makes Optimum better for your shopping needs than other shopping malls in Istanbul?
This guide explains exactly that.
Optimum Outlet Istanbul at a Glance
| Information | Details |
|---|---|
| Official name | İstanbul Optimum Premium Outlet |
| Common name | Optimum Outlet Istanbul |
| Location | Yenisahra, Ataşehir, Istanbul |
| Side of Istanbul | Asian Side |
| Opening | November 2008 |
| Leasable area | Approximately 42,000 m² |
| Stores | 163 according to the current official profile |
| Main concept | Premium outlet shopping |
| Best for | Branded fashion, sportswear, shoes and outlet shopping |
| Metro | Yenisahra Station |
| Main road | E-5 / D100 |
| Recommended visit | 3–5 hours |
| Best advantage | Outlet shopping in a central urban location |
The centre opened in November 2008 and describes itself as bringing the outlet concept into the heart of Istanbul’s Anatolian side. It has also received several industry recognitions, including an ICSC award in the special outlet category in 2010 and a BREEAM In-Use Outstanding Achievement Award in 2024.
What Makes Optimum Outlet Istanbul Different?
There are dozens of shopping malls in Istanbul, but Optimum occupies a particular position in the city’s shopping landscape.
It is not primarily trying to compete with luxury destinations such as Istinye Park or Zorlu Center. Instead, its strongest proposition is branded outlet shopping in an accessible city location.
The centre’s location on the E-5 and its direct access to the metro make it particularly convenient for travelers staying on the Asian side of Istanbul. The official centre information specifically identifies Yenisahra Metro Station as a way to reach Optimum.
There is another important advantage: the concentration of premium and international brands.
Rönesans, the project’s developer, highlights outlet stores including Polo Ralph Lauren, Beymen, Tommy Hilfiger, Calvin Klein, Brandroom, Vakko, Ecco, Brooks Brothers, Vans and Mudo Concept. It also describes the centre as having brought international-brand outlet shopping into central Istanbul.
That combination makes Optimum Outlet Istanbul particularly interesting for travelers who want branded products at outlet-oriented prices without traveling to a remote outlet park.
Who Should Visit Optimum Outlet Istanbul?
Optimum is particularly suitable for travelers who are interested in:
- Premium and international fashion
- Outlet clothing
- Sportswear
- Sneakers and footwear
- Turkish fashion brands
- Men’s clothing
- Women’s clothing
- Home and lifestyle products
- Cosmetics
- Family shopping
- Shopping on the Asian side of Istanbul
It is especially useful for travelers who have already seen Istanbul’s traditional shopping districts and now want a modern retail experience.
If your goal is souvenirs, spices, jewellery, carpets and traditional Turkish products, however, the Grand Bazaar remains a completely different experience. For that side of Istanbul shopping, see our Grand Bazaar Istanbul: Complete Guide to Shopping, Streets, Products and Tips article.
Optimum Outlet Istanbul by Floor
One of the most useful ways to plan your visit is to understand what you can find on each floor.
The official store directory currently lists stores across -2, -1, Ground, 1st, 2nd and 3rd floors.
Rather than giving you an enormous alphabetical list, the following breakdown focuses on the brands that matter most to tourists and shoppers.
-2 Floor: Services, Travel and Practical Shopping
The -2 floor is not the main fashion-shopping level, but it contains several useful services and specialist businesses.
Current listings include:
- Akya Saat
- Diyet Döviz
- Jolly Tur
- Mavi Anahtar
- My Polo Home
- Optimum Terzi
- Pıntır
- Platin Lostra
- Setur
- Şapkacı Madam
- Tatil Budur
- The Tobacco Shop
- Autowax
The presence of travel agencies such as Jolly Tur, Setur and Tatil Budur is useful for local visitors, while the tailoring and shoe-care services can be convenient if you are purchasing clothing or footwear during your visit.
This floor is not the reason most international tourists come to Optimum, but it is worth knowing where these practical services are located.
-1 Floor: Sports, Family, Beauty, Electronics and Everyday Shopping
The -1 floor becomes much more important for practical shopping.
Current brands and retailers include:
- Decathlon
- FLO
- Marlin Outlet – Asics & Skechers
- eBebek
- Gratis
- Karaca
- Korkmaz
- Linens
- LG
- Migros
- Samsung
- Tefal
- Vestel
- Watsons
- Covertech
This floor is particularly useful if your shopping list includes sports equipment, children’s products, cosmetics, household goods or electronics. The official directory currently places Decathlon, FLO, Marlin Outlet and several household/electronics retailers here.
Why the -1 Floor Matters
If you are traveling with children, eBebek is an important stop.
If you are looking for sports equipment rather than simply sports fashion, Decathlon is more relevant than the fashion-focused sports stores elsewhere in the mall.
And if you are searching for discounted footwear and sports products, Marlin Outlet, which currently lists Asics and Skechers, is particularly worth checking.
For shoppers interested in Turkish household brands, Karaca and Korkmaz also make this floor useful.
Ground Floor: Premium Fashion and Major International Brands
The Ground Floor is one of the most important levels at Optimum.
Current stores include:
- Calvin Klein
- Tommy Hilfiger
- Vakko
- Brooks & Brothers
- Network
- Cacharel
- Beymen Business
- Derimod
- DS Damat
- İpekyol
- Kiğılı
- LCW
- Nautica
- U.S. Polo Assn.
- Skechers
- Pandora
- Samsonite
- Yargıcı
- Yves Rocher
- Dyson
- Flormar
- Zen Diamond
- Altınyıldız Classics
- Bambi
- Brandroom Outlet
- Edwards Outlet
- Greyder
- North Sails
The current official directory confirms these ground-floor locations.
The Big Advantage of the Ground Floor
This is where Optimum starts to show why it is different from a typical discount shopping centre.
You can move between major international brands such as Calvin Klein, Tommy Hilfiger and Brooks Brothers and well-known Turkish brands such as Vakko, Network, İpekyol, Kiğılı, Derimod and U.S. Polo Assn.
For visitors who want Turkish brands in Istanbul, this concentration is valuable because you do not need to move between several shopping streets to compare different brands.
A Particularly Good Floor for Men’s Fashion
Men looking for shirts, suits, smart-casual clothing and classic fashion have a strong selection here.
Kiğılı, DS Damat, Beymen Business, Network, Altınyıldız Classics, U.S. Polo Assn., Brooks Brothers and Tommy Hilfiger make the Ground Floor particularly useful for men’s fashion.
If your Istanbul Tour includes shopping for business clothing, smart casual outfits or gifts for men, this is one of the floors worth prioritizing.
1st Floor: Turkish Fashion, Women’s Fashion and Family Shopping
The 1st Floor has another strong concentration of fashion and footwear brands.
Current stores include:
- Boyner Outlet
- Beymen Club
- Guess
- Marks & Spencer
- GAP
- Pierre Cardin
- Tamer Tanca
- Elle
- Deichmann
- Ayakkabı Dünyası
- Vicco
- Penti
- Suwen
- Watsons
- Rossmann
- Fenerium
- GS Store
- Lufian
- Bargello
- Tudors
- Tergan
- Samsonite
- Save the Duck
- Özdilek
- Derique
- Exxe Selection
- Les Benjamins
- Knitss & Hemington
These brands are listed on the centre’s current official store directory.
Why the 1st Floor Is Important
For many visitors, this is one of the best floors for combining fashion and footwear shopping.
Boyner Outlet is particularly interesting because it brings a multi-brand outlet format into the mall rather than limiting shoppers to a single label.
For women’s fashion, Guess, Marks & Spencer, Beymen Club, GAP and several Turkish brands create a broad range of styles and price points.
For shoes, Deichmann, Ayakkabı Dünyası, Tamer Tanca and Vicco give shoppers several options in one area.
Families can also find children’s footwear and other products without having to move to another shopping centre.
2nd Floor: Sportswear, Denim, Premium Outlet Brands and Outdoor Fashion
For many international visitors, the 2nd Floor may be the most interesting shopping level.
Current brands include:
- Adidas
- Puma
- Vans
- Timberland
- Columbia
- Polo Ralph Lauren
- Mavi
- Levi’s
- LTB
- Mango
- Jack & Jones
- Sarar
- Beymen Outlet
- Birkenstock
- Ecco
- ALDO
- Sneaks Up Outlet
- SPX
- Opmar Optik
- D&P Parfüm
- Atasun Optik
- Brandys
- Caseland
The current official directory places these retailers on the 2nd Floor.
The Main Reason to Visit the 2nd Floor
If your shopping priority is sportswear, sneakers, denim or international fashion, start here.
Adidas and Puma cover sportswear, while Vans, Timberland, Columbia and Ecco are useful for casual, outdoor and footwear shopping.
Levi’s, Mavi and LTB make this floor particularly strong for denim.
And then there is Polo Ralph Lauren.
Rönesans specifically highlights the Polo Ralph Lauren outlet as a distinctive feature of Optimum, describing it as Turkey’s first and only Polo Ralph Lauren outlet store.
That is one of the strongest reasons to put Optimum on the shopping list of a traveler who wants premium brands rather than only low-cost Turkish fashion.
Adidas at Optimum Outlet Istanbul
Adidas is currently located on the 2nd Floor.
For visitors searching for Adidas outlet Istanbul options, this is one of the stores worth checking first.
However, there is an important distinction between an outlet mall and a guaranteed discount.
Prices and available collections change. A product being sold in an outlet environment does not mean every item will always be cheaper than elsewhere.
For serious sportswear shopping, compare the current price, model and available sizes before buying.
Polo Ralph Lauren at Optimum
Polo Ralph Lauren is another major attraction.
The brand is currently listed on the 2nd Floor, and the developer specifically identifies the Polo Ralph Lauren outlet as one of the centre’s signature advantages.
This makes Optimum particularly interesting for visitors looking for premium casualwear and classic American fashion.
If your shopping list includes Polo Ralph Lauren, I would place this store much higher on your itinerary than simply wandering through the mall randomly.
3rd Floor: Food, Cinema, Entertainment and Family Time
The 3rd Floor is more focused on food, entertainment and leisure than fashion.
Current listings include:
- MediaMarkt
- Mudo Concept
- MacFit
- Toyzz Shop
- Playland
- Starbucks
- Kahve Dünyası
- Burger King
- Popeyes
- Subway
- Arby’s
- Bay Döner
- Bursa Kebap Evi
- Pidem
- Tavuk Dünyası
- Terra Pizza
- Saloon Burger
- Green Salads
- Kayseri Mutfağı
- Usta Dönerci
- Saray Muhallebicisi
The official store directory currently places these businesses on the 3rd Floor.
Why Families Should Know About the 3rd Floor
If you are traveling with children, this is the floor where shopping can turn into a longer family stop.
Toyzz Shop and Playland provide children’s entertainment and shopping, while the restaurant selection gives families plenty of options for lunch or dinner.
This makes Optimum Outlet Istanbul more practical for families than a shopping trip focused exclusively on fashion.
The Best Brands at Optimum Outlet Istanbul
If you do not have enough time to explore all six levels, prioritize according to your shopping objective.
Best for Premium Fashion
Look for:
Polo Ralph Lauren, Tommy Hilfiger, Calvin Klein, Vakko, Brooks Brothers, Beymen Outlet, Guess and Sarar.
Best for Sportswear
Look for:
Adidas, Puma, Decathlon, Vans, Skechers, Asics and Columbia.
Best for Sneakers and Shoes
Look for:
Adidas, Puma, Skechers, Vans, Ecco, Birkenstock, Deichmann, FLO, Tamer Tanca and Marlin Outlet.
Best for Denim
Look for:
Levi’s, Mavi and LTB.
Best for Turkish Fashion
Look for:
Vakko, Network, İpekyol, Kiğılı, Derimod, Mavi, LTB, Lufian, Sarar, Pierre Cardin, Tudors and U.S. Polo Assn.
Best for Home and Kitchen
Look for:
Karaca, Korkmaz, Tefal, Linens, Özdilek and Mudo Concept.
This concentration is one of the reasons Istanbul shopping at Optimum can be more efficient than visiting several individual brand stores around the city.
Optimum Outlet Istanbul vs Other Outlet Malls
Istanbul has several outlet shopping options, so why choose Optimum?
The biggest advantage is its urban location.
Many outlet malls require a significant journey outside the central parts of Istanbul. Optimum is positioned directly on the E-5 in Yenisahra and is connected to the metro network.
This means you can potentially incorporate outlet shopping into an existing Istanbul Tour itinerary, particularly if you are already visiting the Asian side.
It is also stronger than some discount-focused outlets when it comes to the concentration of premium brands.
A traveler looking for Polo Ralph Lauren, Calvin Klein, Tommy Hilfiger, Vakko, Brooks Brothers or Beymen Outlet has a very different reason to visit Optimum than someone simply searching for the lowest possible clothing prices.
Optimum Outlet Istanbul vs Venezia Outlet
Both belong in a serious guide to outlet shopping in Istanbul, but they offer different experiences.
Venezia Outlet is famous for its Venetian-inspired canals, gondola experience and distinctive architecture. It is particularly attractive for families and visitors who want shopping to be part of the entertainment experience.
Optimum is more straightforward.
Its major strength is brand concentration and accessibility on the Asian side.
If your priority is fashion brands and outlet shopping, Optimum may be the more efficient choice.
If you want outlet shopping combined with a unique themed environment, Venezia can be more interesting.
For a deeper comparison, our Best Shopping Malls in Istanbul: Complete Tourist Guide explains how Istanbul’s major malls differ by luxury, outlet shopping, location and shopping purpose.
Optimum Outlet Istanbul vs Grand Bazaar
These two should not really be treated as competitors.
The Grand Bazaar is a historic covered market where the shopping experience itself is part of Istanbul’s cultural heritage.
Optimum is a modern shopping centre focused on branded retail.
If you want:
- Turkish souvenirs
- Jewellery
- Traditional crafts
- Carpets
- Spices
- Handmade products
then the Grand Bazaar is more appropriate.
If you want:
- Adidas
- Polo Ralph Lauren
- Calvin Klein
- Tommy Hilfiger
- Levi’s
- Mavi
- Skechers
- outlet fashion
Optimum makes much more sense.
If you are planning both experiences, read our Grand Bazaar Istanbul: Complete Guide to Shopping and Souvenirs before building your shopping itinerary.
How to Get to Optimum Outlet Istanbul
One of the strongest advantages of Optimum is its transportation.
By Metro
The official centre website states that visitors can reach Optimum by taking the Kadıköy–Sabiha Gökçen Metro and getting off at Yenisahra Station.
This is particularly useful for tourists staying on the Asian side.
By Bus
Bus lines passing through the Yenisahra stop on the E-5 provide another option.
By Minibus
Minibuses serving the Yenisahra area also provide access to the mall.
By Car
From the E-5 in the direction of Kartal, visitors can take the Yenisahra exit. The centre is directly accessible from the main road when approaching from the Kadıköy direction.
Is Optimum Outlet Istanbul Near Taksim?
No.
Optimum is on the Asian side in Yenisahra, while Taksim is on the European side.
For tourists staying around Taksim, İstiklal Street or Sultanahmet, visiting Optimum means crossing to the Asian side.
That does not make it a bad choice. It simply means you should plan the visit.
If you have a full day available for Istanbul shopping, crossing to the Asian side can be worthwhile.
If you have only two or three hours between major sightseeing activities, choosing a mall closer to your hotel may make more sense.
Is Optimum Outlet Istanbul Near Kadikoy?
It is considerably more convenient from Kadıköy than from Istanbul’s historic peninsula.
The metro connection makes Yenisahra relatively straightforward to reach from the Asian side.
This means Optimum can work particularly well in an itinerary that already includes Kadıköy, the Asian side or other attractions in that part of Istanbul.
If you are exploring Kadıköy, you can also combine your shopping day with our Kadıköy Istanbul: Complete Guide to the Asian Side, Markets, Food and Shopping article.
How Long Should You Spend at Optimum?
For a quick visit, allow at least 2–3 hours.
For serious outlet shopping, 3–5 hours is more realistic.
If you are traveling with family, having lunch and exploring several floors, you can easily spend most of an afternoon here.
I would not recommend allocating only one hour to Optimum if your goal is to find genuine bargains.
The centre has enough brands and floors that rushing through it can mean missing the stores that make the trip worthwhile.
Is Optimum Outlet Istanbul Worth Visiting?
For the right shopper, absolutely.
The centre’s strongest advantages are:
1. Premium Brands in an Outlet Environment
Polo Ralph Lauren, Calvin Klein, Tommy Hilfiger, Brooks Brothers, Vakko, Beymen Outlet and other premium names give Optimum a stronger brand mix than a simple discount mall.
2. Excellent Asian-Side Location
It is directly connected to the E-5 and Yenisahra Metro, making it unusually accessible for an outlet centre.
3. Strong Sportswear Selection
Adidas, Puma, Decathlon, Vans, Skechers, Asics and Columbia make it attractive to travelers looking for sportswear and shoes.
4. Strong Turkish Brand Selection
Visitors can compare Mavi, Vakko, Network, İpekyol, Kiğılı, Derimod, LTB, Lufian and other Turkish brands in one location.
5. Suitable for Families
Toyzz Shop, Playland, restaurants and cafés make it possible to combine shopping with family entertainment.
Tips for Shopping at Optimum Outlet Istanbul
Do Not Assume Every Product Is the Cheapest
Outlet shopping is about finding good deals, but prices vary.
Compare the same product or model where possible.
Start With Your Priority Brands
If you specifically want Adidas, Polo Ralph Lauren, Tommy Hilfiger or another brand, go directly to that store rather than spending the first hour browsing randomly.
Check the 2nd Floor First for Sportswear
The current directory places Adidas, Puma, Vans, Timberland, Columbia, Polo Ralph Lauren and several other sports/fashion brands on the 2nd Floor.
Use the Ground Floor for Premium and Turkish Brands
The Ground Floor is particularly efficient if your goal is to compare premium international and Turkish brands.
Keep the 3rd Floor for Lunch
Rather than leaving the mall to eat, you can use the restaurant and café selection on the 3rd Floor and continue shopping afterward.
Optimum Outlet Istanbul for an Istanbul Tour
Shopping can easily become an important part of a multi-day Istanbul Tour, especially for visitors who want Turkish fashion and international brands.
The key is not to treat every shopping centre as something you must visit.
Choose the mall according to what you actually want to buy.
For luxury shopping, another destination may be more suitable.
For traditional shopping, the Grand Bazaar is more relevant.
For outlet shopping and premium brands on the Asian side, Optimum Outlet Istanbul is one of the strongest choices.
For travelers staying near Taksim or Sultanahmet, transportation time needs to be included in the itinerary.
And if you are planning a wider Istanbul sightseeing program, our Bosphorus Istanbul: Complete Guide to Cruises, Sights and the European and Asian Shores can help you understand how to combine the Asian and European sides more efficiently.
Shopping and Sightseeing: How to Combine Optimum With Your Istanbul Trip
The best shopping itineraries in Istanbul do not try to visit every mall.
Instead, choose one shopping destination that matches your purpose.
For example:
Traditional Istanbul shopping: Grand Bazaar + Spice Market.
Outlet shopping: Optimum or another outlet mall.
Luxury shopping: premium malls such as Istinye Park or Zorlu Center.
Waterfront shopping: Galataport.
For a different kind of shopping and waterfront experience, our Galataport Istanbul and Karakoy: Complete Guide to the Waterfront, Shopping, Food and Attractions article is useful before planning your route.
This approach saves time and makes your Istanbul Tour much more efficient.
Frequently Asked Questions About Optimum Outlet Istanbul
Is Optimum Outlet Istanbul really an outlet mall?
Yes. It is officially named İstanbul Optimum Premium Outlet and operates with an outlet-focused retail concept. The centre states that it brought the outlet concept into the city centre of Istanbul’s Anatolian side.
Where is Optimum Outlet Istanbul?
It is located at Elibol Sokak No. 2/B in Yenisahra, Ataşehir, on the Asian side of Istanbul.
What is the best floor for sportswear?
The 2nd Floor is one of the best choices because it currently includes Adidas, Puma, Vans, Timberland, Columbia and SPX. The -1 Floor also has Decathlon and Marlin Outlet with Asics and Skechers.
Does Optimum have Polo Ralph Lauren?
Yes. Polo Ralph Lauren is currently listed on the 2nd Floor. Rönesans also identifies its Polo Ralph Lauren outlet as one of the centre’s distinctive features.
Does Optimum have Adidas?
Yes. Adidas is currently located on the 2nd Floor.
Is Optimum good for Turkish brands?
Yes. The mall currently includes several well-known Turkish brands, including Mavi, Vakko, Network, İpekyol, Kiğılı, Derimod, LTB, Lufian and others.
How do I get to Optimum from Kadıköy?
The official centre information recommends using the Kadıköy–Sabiha Gökçen Metro and getting off at Yenisahra Station.
Is Optimum Outlet Istanbul close to Sultanahmet?
No. Optimum is on the Asian side, while Sultanahmet is on the European side. It should therefore be planned as a dedicated shopping stop rather than a short walk from the historic attractions.
How many hours should I spend at Optimum?
Allow around 3–5 hours if you want to shop several floors and have time for food. A shorter 2–3-hour visit is possible if you already know which stores you want to visit.
Final Verdict
Optimum Outlet Istanbul is one of the most useful shopping destinations for travelers who want a combination of outlet shopping, premium brands, Turkish fashion and easy transportation on Istanbul’s Asian side.
Its greatest advantage is not simply the number of stores.
It is the combination of premium outlet brands + central urban location + E-5 accessibility + Yenisahra Metro + strong sportswear selection + Turkish brands.
For a shopper specifically looking for Adidas, Puma, Polo Ralph Lauren, Calvin Klein, Tommy Hilfiger, Vakko, Beymen Outlet, Levi’s, Mavi, Skechers and similar brands, Optimum deserves serious consideration. The current official directory confirms a broad mix across its six shopping levels.
For your Istanbul Tour, I would classify Optimum like this:
Best for: premium outlet shopping, sportswear, branded clothing, Turkish brands and shoppers staying on the Asian side.
Not the best for: traditional Turkish souvenirs, historic-market atmosphere or a luxury-only shopping experience.
And if your main objective is simply to find the best shopping malls in Istanbul, do not choose Optimum just because it is an outlet. Choose it because its particular combination of brands, location and outlet concept matches what you actually want to buy.
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