Friday, October 16, 2026

Viaport Outlet Istanbul: Brands, Discounts, Stores & Shopping Guide

Attractions in

Turkey

Attraction Introduction

Viaport Asia Outlet is one of the most distinctive outlet shopping destinations in Istanbul. Located in Pendik on the Asian Side, close to Sabiha Gökçen International Airport, it combines outlet shopping with an open-air street concept, restaurants, entertainment and a traditional-style covered bazaar.

For travelers searching for outlet shopping in Istanbul, Viaport Asia Outlet Shopping is especially interesting because of the scale of its stores.

The shopping centre’s official information describes Viaport Asia Outlet Shopping as a 365,000-square-metre development with around 250 stores and a 4,000-vehicle car park. It opened in 2008 as Via Properties’ first investment in Istanbul.

But its biggest attraction is not simply the number of stores.

Many major Turkish brands have large-format stores here, which can give shoppers a broader selection of products and a stronger outlet-shopping experience than a small discount store.

Quick Facts About Viaport Asia Outlet

Feature	Information
Name	Viaport Asia Outlet
Location	Pendik
Side of Istanbul	Asian Side
Opened	2008
Stores	Around 250
Total development	365,000 m²
Parking	4,000 vehicles
Concept	Open-air street-style outlet
Signature feature	Via Bedesten
Entertainment	Lunapark, cinema, bowling
Near	Sabiha Gökçen Airport
Best for	Outlet shopping, Turkish brands and families

The official Viaport site describes the centre as an open-air, street-concept shopping destination designed around affordable shopping and a more natural environment.

Why Is Viaport Different?

Viaport Asia Outlet Shopping does not feel like a conventional enclosed shopping mall.

The development is designed around outdoor streets, landscaped areas, restaurants and pedestrian spaces.

The official description specifically emphasizes the street concept and outdoor architecture, including food areas beside a lake and a more natural atmosphere with greenery and animals such as peacocks.

This gives the outlet a very different atmosphere from indoor shopping centres such as Cevahir or Mall of Istanbul.

You walk from one standalone store to another, rather than moving through a long enclosed corridor.

For outlet shoppers, this can also make the stores feel more like individual retail destinations.

Why Is Viaport Good for Outlet Shopping?

The strongest advantage of Viaport is the combination of:

large stores + Turkish brands + outlet pricing + outdoor shopping + variety.

The current official store directory includes major names such as Adidas, Asics Marlin, Beymen Outlet, Beymen Club, Benetton, Birkenstock, Lacoste, Levi’s, Mavi, Mango, Network, Nike, New Balance, LC Waikiki, LTB, Nautica, Skechers, Mudo, Puma and many Turkish brands.

For tourists, the large-format nature of many stores can be particularly useful.

Instead of finding only a limited selection of discounted products, you can often browse a much broader product range within a large brand store.

The exact stock and discount levels naturally change from season to season, so visitors should treat outlet pricing as variable rather than assuming that every item is permanently discounted.

Large Turkish Brand Stores

This is where Viaport Asia Outlet Shopping becomes especially interesting for visitors who want to shop for Turkish brands in Istanbul.

The current directory includes multiple major Turkish names and, in several cases, substantial store footprints.

Examples include:

LC Waikiki
Mavi
LTB
Network
Beymen Outlet
Beymen Club
Mudo
Mango
Lacoste
Levi’s
Koton-related retail
Yargıcı
Yataş
Madame Coco
Karaca
Koçtaş
Zen Pırlanta
Atasay
Altınbaş

The current official directory confirms many of these brands and provides individual store numbers.

For tourists who want to compare Turkish fashion and lifestyle products rather than simply shop international brands, Viaport Asia Outlet Shopping can be particularly rewarding.

Why Large Stores Matter at Viaport

One of the biggest practical advantages of Viaport Asia Outlet Shopping is the scale of several brand stores.

When a major Turkish brand operates a large outlet store, the experience can be very different from a small discount corner.

There can be more categories, more sizes, more styles and a wider selection of products available at the same time.

That is one reason serious shoppers often consider the journey to Viaport worthwhile.

The official store directory illustrates the breadth of the centre, with brands such as LC Waikiki, Mavi, Levi’s, Mango, Beymen, Adidas and others occupying dedicated retail spaces.

Of course, outlet stock changes constantly.

A large store does not mean that every product or every size will be discounted on every visit.

But if your goal is to search for genuine bargains across several major brands, the scale of Viaport Asia Outlet Shopping gives you more opportunities.

Viaport Asia Outlet Shopping for Sportswear

Viaport Asia Outlet Shopping is also strong for sportswear.

The current directory includes Adidas, Asics Marlin, Nike, New Balance, Skechers, Birkenstock and other footwear and sports-related brands.

For travelers specifically searching for discounted sports shoes, sneakers or athletic clothing, this can be one of the most useful sections of the centre.

Because stock changes frequently in outlet retail, it is difficult to guarantee a specific model or size.

That uncertainty is part of the outlet-shopping experience.

Via Bedesten: Viaport’s Traditional Bazaar

One of the most unusual features of Viaport is Via Bedesten.

The centre describes it as one of its signature architectural elements, inspired by the traditional Grand Bazaar.

The dome has a diameter of approximately 34 metres and a height of 10 metres, while its entrance was inspired by the Nuruosmaniye entrance of Istanbul’s Grand Bazaar.

This gives Viaport an interesting Turkish architectural element that most outlet centres do not have.

The Bedesten also creates a visual connection between modern outlet shopping and Istanbul’s historic bazaar culture.

For tourists, it is worth visiting even if you are not specifically shopping inside the bazaar section.

Viaport Asia Outlet Shopping Architecture

Viaport’s architectural identity is based on an outdoor Mediterranean-town-style street concept.

The official description emphasizes flowers, pedestrian streets, outdoor spaces and lakeside food areas.

This makes it considerably more pleasant for walking than a typical enclosed outlet centre.

The atmosphere is particularly attractive in good weather.

Instead of spending several hours under artificial lighting, shoppers can move between outdoor streets and shops while taking breaks in cafés and restaurants.

Viaport Asia Outlet Shopping Entertainment

Shopping is not the only activity at Viaport.

The current official site highlights:

Lunapark
Cinema
Bowling
Via Bedesten

The Lunapark includes attractions such as bumper cars, a sky swing and other rides designed for different age groups.

This makes Viaport particularly suitable for families.

Children can have entertainment while adults concentrate on shopping.

Viaport Lunapark

The Viaport Lunapark is a major part of the centre’s family identity.

The official site describes attractions ranging from bumper cars to high-adrenaline rides and a sky swing overlooking the Viaport complex.

It is therefore possible to combine a serious outlet-shopping trip with a family entertainment program.

Does Viaport Asia Outlet Shopping Have a Water Park?

This needs an important clarification.

Viaport Asia Outlet Shopping itself is not the location of the Marina Aquapark.

The water park associated with the same Via Properties group is at Viaport Marina in Tuzla, a separate complex.

Viaport Marina’s official site currently lists Marina Aquapark as temporarily closed, while its wider entertainment complex includes ViaSea Theme Park, ViaSea Aquarium and other attractions.

Therefore, travelers should not plan a Viaport Asia shopping visit assuming that a water park is located inside the outlet centre.

Viaport Marina and Other Nearby Via Attractions

For travelers with extra time, the wider Via Properties network includes several entertainment destinations around Tuzla, including ViaSea Aquarium, ViaSea Theme Park and Marina Aquapark at Viaport Marina.

The ViaSea Aquarium is a substantial attraction in its own right, with more than 12,000 marine creatures and 47 themed exhibitions.

But these should be planned as separate destinations rather than assumed to be part of Viaport Asia Outlet Shopping.

Restaurants and Food at Viaport Asia Outlet Shopping

Viaport Asia Outlet Shopping has restaurants and food areas distributed throughout its open-air environment.

The official description specifically highlights lakeside food courts and outdoor dining areas.

The current store directory includes Turkish and international options such as Baydöner, Bereket Döner, Mado, McDonald’s, Maydonoz Döner, Krispy Kreme, Ziyafe Kayseri Mutfağı and other food concepts.

For a long shopping day, this matters because Viaport is large enough that you will probably need a proper break.

Is Viaport Really Worth the Journey?

This is the most important question for tourists.

The answer is:

If your goal is ordinary shopping, probably not.

But if your goal is serious outlet shopping, particularly for Turkish brands, the answer can be very different.

Viaport is relatively far from the historic tourist centre, and the journey can take considerable time depending on traffic and your starting point.

But shoppers who are specifically looking for discounted products from major brands may find that the savings and selection justify the journey.

This is the kind of destination where you may arrive thinking:

“This is far.”

and leave thinking:

“It was worth coming this far.”

That is the core travel proposition of Viaport.

Viaport Outlet Istanbul vs Optimum Outlet

Both are strong outlet destinations, but they offer different experiences.

Viaport Outlet Istanbul is larger in overall setting, more outdoor-oriented and particularly strong for large Turkish brand stores.

Optimum is more conventional as an enclosed premium outlet and is easier to combine with central Asian-side transportation.

If your priority is maximum outlet variety and large-format stores, Viaport has a strong advantage.

If you prefer a more compact and controlled indoor shopping experience, Optimum may be more convenient.

Viaport Outlet Istanbul vs Venezia Outlet

Venezia’s main attraction is its Venetian-inspired architecture and canal-style atmosphere.

Viaport is more strongly associated with the outlet shopping mission itself.

Therefore:

Venezia Outlet Istanbul = outlet shopping + themed architecture.

Viaport Outlet Istanbul = large-format outlet shopping + Turkish brands + outdoor shopping + family entertainment.

Viaport Outlet Istanbul vs Mall of Istanbul

Mall of Istanbul is much stronger as a general shopping and entertainment destination.

Viaport Outlet Istanbul is much stronger if discounts and outlet shopping are the main purpose.

Mall of Istanbul offers 470 stores and MOİPark, while Viaport’s official positioning centres on its outdoor street concept, affordable shopping and outlet environment.

If you want a complete modern mall experience, choose Mall of Istanbul.

If you want to hunt for bargains, choose Viaport Outlet Istanbul.

How to Get to Viaport Asia Outlet Shopping

Viaport Asia Outlet Shopping is located at:

Yenişehir Mahallesi, Dedepaşa Caddesi No:19, Pendik, Istanbul.

This is one of the most important practical considerations before visiting.

Unlike Mall of Istanbul, Viaport Outlet Istanbul does not have a metro station directly integrated into the shopping centre.

The official Viaport site provides access information through IETT buses and minibuses.

For tourists, taxi or private transfer can be much easier, particularly if you are traveling with family or planning to buy many products.

Viaport Outlet Istanbul and Sabiha Gökçen Airport

One major advantage of Viaport’s location is its proximity to Sabiha Gökçen International Airport.

The official Viaport Outlet Istanbul corporate information describes the centre as approximately a 10-minute drive from Sabiha Gökçen Airport.

This creates an interesting opportunity for travelers flying through the Asian-side airport.

If your schedule and luggage situation allow it, Viaport Outlet Istanbul can potentially be combined with an airport-area itinerary.

However, I would not recommend relying on a last-minute shopping trip immediately before a flight because Istanbul traffic can be unpredictable.

How Much Time Do You Need at Viaport Outlet Istanbul?

For serious outlet shopping, allow at least 3–4 hours.

If you want to explore many large stores, eat, visit Via Bedesten and use the entertainment facilities, half a day is more realistic.

For families combining shopping with the Lunapark, even longer may be appropriate.

Viaport Outlet Istanbul and an Istanbul Tour

For an Istanbul Tour, Viaport should not be treated as a casual shopping stop.

It is a dedicated shopping destination.

The best reason to include it is if the traveler specifically says:

“I want outlet shopping.”

or:

“I want to buy Turkish brands at discounted prices.”

In that case, the journey can be worthwhile.

For travelers who only want to buy a few souvenirs, the Grand Bazaar, Spice Bazaar or a centrally located mall is usually more practical.

Practical Tips for Viaport Outlet Istanbul

Wear comfortable shoes.

Viaport Outlet Istanbul is an outdoor shopping environment and you may walk considerably more than you expect.

Make a list of the brands you want to visit before arriving.

Because outlet inventory changes, do not assume that a specific product or size will be available.

Check several stores rather than buying the first discounted product you see.

Pay particular attention to large Turkish brand stores.

If you are traveling from central Istanbul, consider traffic when calculating the total time.

If you are coming from or going to Sabiha Gökçen Airport, the location can become considerably more convenient.

And if you are traveling with children, check the current Lunapark schedule before planning the day.

Is Viaport Outlet Istanbul the Best Outlet in Istanbul?

There is no need to make an absolute claim that one outlet is universally “the best.”

But Viaport Outlet Istanbul is certainly one of the most important and largest-scale outlet destinations in Istanbul, and its official positioning, large development area, approximately 250 stores and outdoor shopping concept support that importance.

Its particular strength is the combination of scale, large brand stores, Turkish brands, outlet shopping, outdoor streets and entertainment.

That is what makes it worth considering even though it is not the easiest mall to reach.

Viaport Asia Outlet: Final Verdict

Viaport Outlet Istanbul is not the mall you choose because it is close.

You choose it because you are looking for something specific.

If you want discounted fashion, large Turkish brand stores, outlet shopping and a different outdoor shopping environment, Viaport Outlet Istanbul is one of the strongest options in Istanbul.

Its location is its biggest disadvantage.

Its scale, store variety and outlet proposition are its biggest advantages.

For serious shoppers, however, this can be exactly the kind of destination where the journey becomes part of the reward.

You travel farther, walk more and spend several hours shopping—but when you find the right products at the right price, you may genuinely feel that the trip was worth it.

Frequently Asked Questions About Viaport Asia Outlet

Is Viaport an outlet mall?

Yes. Viaport Asia is specifically positioned as an outlet-oriented shopping centre with affordable shopping and an outdoor street concept.

How many stores does Viaport Outlet Istanbul have?

The official corporate information currently describes approximately 250 stores.

Is Viaport Outlet Istanbul on the Asian Side of Istanbul?

Yes. It is located in Pendik on the Asian Side.

Does Viaport Outlet Istanbul have large Turkish brand stores?

Yes. The current directory includes major Turkish brands such as LC Waikiki, Mavi, LTB, Network, Beymen, Mudo and others.

Does Viaport Outlet Istanbul have a water park?

Viaport Outlet Istanbul Asia itself does not have the Marina Aquapark. Marina Aquapark is at the separate Viaport Marina complex in Tuzla and is currently listed as temporarily closed.